Health Net of Oregon: A Better Decision

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Situation Overview

Health Net of Oregon wanted to educate people on their new Individual and Family Health Plans. The agency was charged with making sure the benefits of the plan were clearly communicated in a simple, compelling way.

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Return on Investment

Health Net exceeded initial goals for the plan – with over 10,000 new members. Health Net was above the average in performance for registrations vs. other competitors launching similar plans.

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